'Get beneath the interface... 

I’m a strategic, customer-centred leader with 20+ years of experience delivering best-in-class digital and omnichannel experiences. I specialise in translating deep customer insight into clear commercial strategy, combining behavioural psychology with qualitative and quantitative research to drive measurable results.

An experienced e-commerce UX researcher, I bring strong analytical expertise in behavioural analysis and statistics, with a proven ability to design, execute, and refine impactful research programs. I’m a creative problem solver who thrives in fast-paced, agile environments, using evidence-based insights to improve customer satisfaction and accelerate growth.

Known for influencing stakeholders at all levels, I embed robust insight frameworks that ensure customer needs and behaviours shape product, service, and strategic decisions. I am highly organised and detail-oriented, I effectively manage multiple projects, with excellent communication, and continuously evolve my research approach.

User Experience 

At Vodafone, I led the end‑to‑end design of online journeys for Pay as You Go and SIM-Only. Approximately 5 million Pay as You Go customers (£480m annual top‑ups) and 6.8 million SIM‑Only customers.

Producing high‑quality, award‑winning experiences through detailed briefs and continuous performance optimisation.

User Research

At Vodafone and Saint-Gobain, I built and scaled a research function from the ground up, led end-to-end user research, translating insights into clear, actionable recommendations that informed UX, product, and marketing decisions. 

With strong expertise in both qualitative and quantitative methods, I maintain a clear awareness of budgets and costs.

Business Engagement

With a strong business focus, I translated needs into clear requirements, built cross‑functional alignment, broke down organisational silos, and guided projects from concept to delivery at Stark Building Materials.

Delivered £100k monthly savings and drove process improvements with a £56m weekly revenue potential.

Core skills

  • UX Research & Insight Creation Expertise
  • Stakeholder & Relationship Management
  • Communication & Influence
  • Data informed Design Decisions
  • Emotional Intelligence
  • Strategic and Business Aware
  • Analytical and Problem Solving Skills
  • Champion & Implement accessibility WCAG Standards
  • Exploring & applying AI to enhance research, insight generation, and product decision‑making

Brands I've worked for

And discover what makes you click'

Reach the core of UX, with user research. Without it, it's not UX. 

My career spans decades of understanding what truly drives online behaviour. Starting in web design, my curiosity about user motivations naturally evolved into UX and User Research, giving me a deep appreciation for how people interact with digital products. My Diploma of Higher Education in Psychology from the Open University strengthens this foundation, enabling me to apply behavioural insight to uncover the ‘why’ behind user actions and translate it into meaningful product decisions.

I’m passionate and fascinated by what makes people 'click'—what they need, what they expect, and what motivates them to act. Turning human insights into product opportunities is something I genuinely enjoy.

I’ve led and conducted numerous research initiatives as both a UX Manager and UX Researcher, using qualitative and quantitative methods to inform product strategy. I bring strong analytical skills, a solid understanding of behavioural analysis and statistical concepts, and the ability to synthesise complex findings into clear, actionable recommendations for product, design, and marketing teams. 

I champion evidence‑based decision‑making early in the product lifecycle and help embed research and testing into everyday workflows, ensuring teams build with confidence and purpose.

I’m a proactive communicator and strategic thinker with a strong record of leading digital initiatives from concept through to delivery. I help shape product direction and make sure every project creates measurable value for both the organisation and its customers. I bring clarity, reduce friction, make problem‑solving easier, and adapt quickly when priorities shift. I’m known as a trusted, collaborative partner across teams.